What is IP geolocation?

Geolocation is a way of determining the real-time geographical location of an Internet-connected computer based on the Internet Protocol (IP) address supplied by the Internet service provider.

The process is reliable enough to be used in providing content appropriate to the country from which a Web page is being viewed in real time.

Many components of Web sites can be selected and displayed instantaneously as a function of local criteria:

• news,

• catalogues,

• product availability, characteristics, and distribution,

• terms and conditions of sale,

• price and rate schedules,

• estimates of shipping costs,

• taxes,

• currencies, etc.

By accommodating to the variations in markets, a Web site greatly increases the quality of its targeting and the appropriateness of the information and services it offers.

This adaptability is essential for companies who are aiming at international markets.